Cliente
De La Sotta Consultores
Sector
Identidad, Branding, Web, UX
Industry
Consumer Electronics
Diseño de identidad y
Premio Santiago Arte Joven
A timepiece shaped around silence and precision. We built the identity of Pure Motion from object logic to visual presence, across brand, web and motion.
2026
Client:
Vael Watches
Overview:
Pure Motion started from a single constraint: nothing on the dial, nothing on the case that was not necessary. Vael came to us with a watch and asked us to build a world around it.
We shaped the visual identity, the campaign direction and the web presence around one principle: restraint as a statement. Every frame, every typographic choice, every transition was designed to feel like the watch itself.
